The latest issue of the Traverse City Business News is going in depth with a lot of great features on Benzie County including one on betsiebay.net that starts with site co-founder Andy McFarlane explaining how this whole thing got started:

"I have been working with Ken Lake, a Frankfort resident and college roommate of mine, on the site," said McFarlane, who is married with two children. "This winter, Ken and I were walking around Frankfort and talking about all the new energy and development in the Benzie County area. Ken’s hopes were that as people moved into the area, they'd know something about where they were moving to."

With that in mind, McFarlane said they decided to create betsiebay.net.

"We decided to create a web site that tells positive stories about Frankfort and the surrounding areas," said McFarlane. "We'll focus on Benzie, but we’ll range south to Manistee, north into Leelanau and east to Traverse City—in a way that encourages people to enjoy what's there and to become a part of the local economy."

"We want it to be informative, fun and the kind of site that helps you enjoy your life more fully."