The new m22colortour.com web site hopes to cooperatively market M-22. A feature in the Traverse City Record-Eagle relates that Rand McNally recently rated the scenic route as one of the five greatest driving tours in America and that the M-22 Color Tour is a collaborative effort of the visitors bureaus in Benzie, Manistee  and the Sleeping Bear Dunes.

"In addition to the color tour, Benzie County offers a wonderful fall festival spread over the first two weekends in October, giving people another reason to make the short drive to our area," said Steve Campbell, owner of the Harbor Lights Resort in Frankfort, whose resort is poised for a solid fall season following a solid summer. "Bringing more attention to this region through promotion and special events will only help our business and the many other businesses that rely on tourism."

…one appeal of the M-22 Color Tour is that it's a one-tank trip for many in Michigan and across the Midwest. That makes it an appealing day trip or weekend getaway for those who want to savor autumnal beauty.

It certainly is a gorgeous route, as you can see from the photos in the Michigan Highway M-22 Group on Flickr – here's a slideshow for "fall" from the group which will grow as the color proceeds.

photo courtesy m22colortour.com